Saturday, 25 November 2006

MySpace and others

Many people ask me what I think of myspace as someone in the industry, do record labels really look at it people ask me, the answer is yes, sometimes they do, usually after you have sent them a demo though. Labels don't tend to look through finding the best bands but if they hear a band they like they will often go on to their myspce to get a feel for their popularity.

Personally, I think that Myspace is a fantastic tool for bands. Bands no longer need websites as they have a myspace site that gives fans all they need, music, video, a blog and up to date news but I do have a problem with people that say myspace is one of the best marketing tools around.

Having a myspace is one thing, and yes sometimes people do just find your page as they trawl through BUT the fact is, you still need to market your myspace if you want people on it. The funny thing is, I must get about 3 emails a month from new sites that offer bands the chance to 'market' their music by having a page on thier site. Most of these are exactly the same as myspace, they have the music player, they enable you to add video and upload your gigs but again, you have to market your page if you expect people to look at it.

So why on earth are we about to launch our very own version, musicfinity? We believe we are going to do something different. Musicfinity will offer you all of the thngs above but will be a site to help bands, a site that will give bands all of the tools needed to market thmselves.

Musicfinity wil allow bands to send a press release to local and national media at the click of a button. Thier fans will be able to advertise the band to all of their contacts online at the click of a button. Bands will be offered gigs, some on fringe stages at some of the uk's biggest festivals. Basically, everything a band needs to enlarge their fan base and get their music out there should be on this site and just about all of it will be free.

And just to show that we are not completely against myspace and similar sites, it will automatically update the top 5 sites whenever a band updates their musicfinity page.

So hopefully, we can do something different and help bands build a name for themselves..... time will tell!!!

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